Sports New Media Secures IMG Investment Based On Its Syocial Platform

Sports New Media (SNM) is something of a curiosity. Combining both media management and a technology platform, it works with athletes, sports agents, sporting associations and sport governing bodies to manage their social media activity, especially on Facebook. SNM has become the only Facebook Preferred Marketing Developer in the world, in part because its platform, Syocial, allows it to manage, moderate, analyse and publish to over 100 million fans across thousands of Facebook pages. So it's a sort of hybrid agency, but it's somewhat more than that, since Syocial can be used by any business as well. And now IMG, the global sports, fashion and media company says it has acquired a minority equity stake in SNM (terms were not disclosed). IMG Worldwide is a global sports, fashion and media business, operating in 30 countries around the globe.

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